Justin Bieber Launches Album with Blippar. This offering is a world first for an album launch of this size offering fans around the world an opportunity to hear tracks from his new album and unlock exclusive virtual content and features through Blippar. Bieber fans simply point their smart phone at the ‘Believe’ album cover, or even an ad or poster for the album and the image comes to life, unlocking content including track samples, an opportunity to buy the album directly from iTunes and competitions.