March 2024 – Present
- As the sole designer, I built, iterated, and maintained the company design system, creating and documenting components in Figma.
- Defined contribution models, communication paths, and design system ownership pillars to streamline processes.
- Bridged design and engineering teams by contributing code and applying systems thinking for rapid iteration.
- Contributing to our application product design, ensuring UX best practices and driving feature improvements.

May 2019 – April 2023
- Expanded and led design, brand, and systems teams from 2 to 12 members, driving OKRs and strategic roadmaps as a player-coach.
- Developed onboarding processes and comprehensive documentation to streamline company-wide operations.
- Oversaw delivery of product designs for three product offerings and a centralized design system, enhancing consistency.
- Launched an innovation lab, creating rapid prototyping solutions and drag-and-drop email builders to elevate team capabilities.
- Led customer research, persona development, stakeholder mapping, and information architecture to drive project success.
- Championed data-driven user experiences and contributed with design to building a robust design system.
- Shaped front-end design system architecture and established a centralized brand center for Endpoint-related content.

Jul 2017 – Jan 2019
- Led research, strategy, and testing to drive customer-centric innovation from incubation to commercialization.
- Designed and prototyped end-to-end user experiences for clients like Cisco, Petronas, and Hyundai Card
- Designed and coded Cisco’s blockchain admin and supply chain mobile dApp experiences enabling higher quality outputs.
- Developed stakeholder and journey maps to uncover customer needs and ensure solution alignment.
- Contributed to a comprehensive design system and created prototypes, including autonomous shopping and VR payment systems.

Jan 2012 – Jun 2017
- Led design and research strategies, using customer data to create low- and high-fidelity user experiences for usability testing.
- Designed CMS, form, and drag-and-drop application features, along with building developer prototypes for interaction understanding.
- Established an internal documentation intranet for brand, product, engineering, and onboarding information.
- Designed the Crownpeak public marketing website and multiple sales demo websites, contributing to a successful acquisition.
- Drove a complete product overhaul, built a company design system, and earned industry recognition.

Jan 2006 – Jan 2012
- Grew Process from a one-person operation to a dynamic team, delivering design services, apps, websites, and marketing solutions.
- Served high-profile clients like ESPN, Red Bull, and Georgetown University, developing award-winning websites and brand identities.
- Pioneered one of the first digital magazines for the Apple iPad, showcasing innovative design leadership.
- Maintained long-term, loyal client relationships, ensuring consistent customer satisfaction throughout the business’s lifespan.